About LRG Consulting
The difference between winning and losing isn’t just what happens on the scoreboard, it’s the experience, the strategy, and the decisions made on the field and beyond it.
For more than 20 years, we’ve been transforming the world of football.
We were born for this
Redefining how the game connects with its most important stakeholders, LRG specializes in turning football’s complex ecosystem into clarity and opportunity. We design partnerships, strategies, and storytelling that create long-term value
Founder and Managing Partner
Luis Rodriguez is a global sports executive with over two decades of experience shaping both the business and cultural evolution of world football. His career spans top international organizations, positioning him as one of the sport’s most versatile commercial leaders — bridging global strategy with local impact.
Trusted by
What We Do
We make football businesses more efficient by optimizing both commercial and operational value, ensuring growth that is sustainable and measurable.
Organizations such as FIFA, Concacaf, and Religion of Sports trust LRG to navigate football’s global business landscape with creativity, precision, and integrity.
Values
Our Core
Integrity
We build trust through transparency. What we promise, we deliver. No shortcuts.
Discipline
Rigor is our standard. Results don’t happen by chance — they are built through method and consistency.
Global Vision
We think big, connecting local insight with international standards. We speak the language of different markets.
Relational
We listen actively. We believe in partnerships that grow stronger over time, not transactional deals.
Inspiring
We don’t just execute — we inspire. We move leaders, teams, and communities to reach their highest potential.
Football Strategy in Action
Get closer to how we think
the game
